Are you interested in knowing how much traffic your website receives? You can access the performance of your website and how it stacks up against the competition by looking at website traffic. It is essential to understand website traffic analytics to monitor your...
Google has been making a variety of updates to its Google Analytics platform. As of July 2023, Universal Analytics (UA) becomes redundant, and you will need to use Google Analytics 4 (GA4). What do these changes mean for marketers and should you make the switch...
90% of social media users have already connected with a brand or business through their chosen platform, so running and maintaining a strong social media presence is an integral part of a digital marketing strategy. You will need a unique, detailed plan in place for...
Google Analytics is an essential tool that you can use to track your business webpage’s performance and analytics, ultimately helping you to market your business and sell more of your product or service. You can to share access to this platform with other...
Google Business Profile (formerly known as Google My Business) is a great tool you can utilise to help improve your local SEO strategy and improve your visibility on search engines. If you are working with an external agency to implement your SEO strategy, you may...