Every small business owner knows their competition isn’t limited to fellow small businesses, but how do you compete with high-street and household brands on a limited budget? Despite popular opinion, small businesses are still able to compete with larger...
How many times have you heard the saying “this product is so great, it sells itself”? It has left many of us wondering if this is the case or if is it just a myth. This blog will uncover how products really sell and the driving forces behind them. Do good...
Social media is free, blogging is free, websites can be free, so in terms of marketing, do you still need to spend money to make money? Yes, and here’s why: Having social media pages, blogs, and a standard website is a great basis to work from when marketing...
Whether you want to generate awareness, improve the quality of leads, or increase product/service purchases, integrated campaigns using both print and digital aspects can play a major role in supporting business growth. 1. Some audiences prefer digital, some...
It’s important to remember that one bad review isn’t going to mean the end of your business. However, understanding how to manage negative reviews effectively will help ensure minimum damage is done. A person’s business is often their pride and joy, having...
It doesn’t matter whether you’re spending £20 or £200, you need to create goals for your digital ad spend, and here’s why: 1. Measuring Return on Investment (ROI) Creating goals will give you insights into the ROI for ads you publish. Measuring how much you...
