What Can Geofencing Do For My Local Business?

What Can Geofencing Do For My Local Business?

We know that the targeting capabilities for certain marketing tactics have evolved at an almost alarming rate. About 10 years ago, smartphones were just bursting onto the market. Now, we’re constantly on our phones, using them for everything from a GPS, entertainment...
3 Retargeting Tactics You Need to Try Now

3 Retargeting Tactics You Need to Try Now

What happens when a potential customer visits your website or searches for you but doesn’t take the next step to actually become your customer? You don’t want to miss out just because they didn’t contact you! They may have had to pick up their kid from school, answer...
4 Ways to Give Your Website an SEO Tune Up

4 Ways to Give Your Website an SEO Tune Up

How long has it been since your website was updated to align with the latest in SEO best practices? If your business’s website hasn’t been updated in a while, it’s probably not as effective as it could be at attracting visitors and helping you convert them to...
Are You Facing These Common Local Marketing Challenges?

Are You Facing These Common Local Marketing Challenges?

As long as your business serves local customers, local marketing is a must, but it’s also an area that proves challenging and confusing for many business owners. That’s not surprising, considering that local marketing can be complicated to begin with, and the rules of...
How Do I Set Up My Business on Google? (And Other Questions)

How Do I Set Up My Business on Google? (And Other Questions)

Google is where it’s at when it comes to local listings. Want to show up in search results on desktop? Duh. Want to show up in Google Maps on someone’s phone? Of course! Then, you need to get your business on Google My Business. Let’s explore some commonly-asked...
How to Win with Multi-Channel Marketing

How to Win with Multi-Channel Marketing

Creating a marketing plan that works can be a challenge for local businesses, if for no other reason than the massive number of choices available. Still, you’re in business to make a profit, so how do you know where to invest your marketing budget to get a solid...