We know that the targeting capabilities for certain marketing tactics have evolved at an almost alarming rate. About 10 years ago, smartphones were just bursting onto the market. Now, we’re constantly on our phones, using them for everything from a GPS, entertainment...
What happens when a potential customer visits your website or searches for you but doesn’t take the next step to actually become your customer? You don’t want to miss out just because they didn’t contact you! They may have had to pick up their kid from school, answer...
How long has it been since your website was updated to align with the latest in SEO best practices? If your business’s website hasn’t been updated in a while, it’s probably not as effective as it could be at attracting visitors and helping you convert them to...
As long as your business serves local customers, local marketing is a must, but it’s also an area that proves challenging and confusing for many business owners. That’s not surprising, considering that local marketing can be complicated to begin with, and the rules of...
Google is where it’s at when it comes to local listings. Want to show up in search results on desktop? Duh. Want to show up in Google Maps on someone’s phone? Of course! Then, you need to get your business on Google My Business. Let’s explore some commonly-asked...
Creating a marketing plan that works can be a challenge for local businesses, if for no other reason than the massive number of choices available. Still, you’re in business to make a profit, so how do you know where to invest your marketing budget to get a solid...
