Social media is free, blogging is free, websites can be free, so in terms of marketing, do you still need to spend money to make money? Yes, and here’s why: Having social media pages, blogs, and a standard website is a great basis to work from when marketing...
Whether you want to generate awareness, improve the quality of leads, or increase product/service purchases, integrated campaigns using both print and digital aspects can play a major role in supporting business growth. 1. Some audiences prefer digital, some...
It’s important to remember that one bad review isn’t going to mean the end of your business. However, understanding how to manage negative reviews effectively will help ensure minimum damage is done. A person’s business is often their pride and joy, having...
It doesn’t matter whether you’re spending £20 or £200, you need to create goals for your digital ad spend, and here’s why: 1. Measuring Return on Investment (ROI) Creating goals will give you insights into the ROI for ads you publish. Measuring how much you...
Keep your marketing message simple and reach your target audience with these tips from LOCALiQ. Depending on the stage the consumer is at on their journey, your message can be tweaked to match. E.g. if they’re simply researching, you can include a link to your...
Nowadays, it’s not quite enough to just have a website for your business. You need a variety of quality content and a strategy, persuading customers that you have the right solution for them. But how do you get your brand known to the right audience?...
