Many businesses today include an FAQ page on their website, but not all businesses understand the significant role an FAQ page can play in SEO. Furthermore, many FAQ pages are left unchanged for years and contain a lot of out-of-date information. This can be both...
Meta descriptions can pique a searcher’s interest on the search engine results pages (SERPs), which is why they’re vital to search engine optimisation (SEO) and helping to boost the ranking of your content. However, how do you write a meta description that...
An SSL is vital for small business owners. An SSL certificate will keep your website safe and secure and protect users’ personal information (which is essential in today’s online world). This blog delves into the benefits of SSLs for business websites, the...
Quality Score continues to be an integral part of PPC optimisation. In this article we’ll outline what Quality Score is, and how it’s calculated, before going on to explain how you can improve yours. What is quality score? How is the quality score calculated?...
Although Google is considered the king of paid search advertising, promoting your business on Bing might just help you reach a new audience and generate more revenue. In this blog we’ll discuss everything you need to know about Microsoft advertising and how to create...
Is your business struggling to generate foot traffic? Using local search ads on Google Maps is a powerful way to attract nearby customers to your physical store. What is Google Maps? What are Google Maps Ads? How does Google Maps work? How do Google Maps Ads work?...
