The critical component of any digital marketing strategy is search engine optimisation (SEO). Fortunately, there are many SEO courses available to help you progress from a beginner to an expert. While some courses require payment, some are free and ideal for SEO...
A campaign landing page is the first thing visitors land on after clicking a link from your online marketing activity and often the first interaction a user has with your business, so it’s crucial you make a good impression! In the following post, we’ll discuss...
Many businesses today include an FAQ page on their website, but not all businesses understand the significant role an FAQ page can play in SEO. Furthermore, many FAQ pages are left unchanged for years and contain a lot of out-of-date information. This can be both...
Meta descriptions can pique a searcher’s interest on the search engine results pages (SERPs), which is why they’re vital to search engine optimisation (SEO) and helping to boost the ranking of your content. However, how do you write a meta description that...
An SSL is vital for small business owners. An SSL certificate will keep your website safe and secure and protect users’ personal information (which is essential in today’s online world). This blog delves into the benefits of SSLs for business websites, the...
Quality Score continues to be an integral part of PPC optimisation. In this article we’ll outline what Quality Score is, and how it’s calculated, before going on to explain how you can improve yours. What is quality score? How is the quality score calculated?...
