Over 5 billion search queries are made on Google daily, making it one of the most powerful platforms for paid advertising. In this guide, you will learn everything you need to know about advertising on Google, including how to optimise your campaigns to achieve the...
If you’re looking to define and connect with your audience buyer personas are a good place to start. LOCALiQ have put together this comprehensive guide and a free template to show you how to create your own buyer personas to personalise content to your target...
As an owner of a service-based business, it’s understandable that you might ask yourself whether you need a website to be successful. You may think a website is only necessary for a business that sells physical products or that you can get by with just your social...
LOCAliQ have a track record in delivering successful bespoke marketing campaigns for schools, sixth forms, colleges, and universities. We have put together some marketing tips to help you enhance your website strategy to elevate your brand and connect with students,...
April 2021 and May 2021 social media updates Social media channels and their algorithms are constantly changing and evolving. Here are the updates we have seen so far in April 2021 and will see in May 2021 across social media networks, and why they’re good for...
Should you use local SEO or national SEO? Let’s get one thing straight – local SEO and national SEO both have their place, and it is possible to use both approaches. But what’s the difference? And where should you focus your efforts? The difference between national...
