Your Unique Selling Proposition or USP is what makes you better than your competition (and makes you more appealing to potential and existing customers). But how do you work out your USP and use it to your advantage? This blog will cover everything you need to know...
Marketers nowadays place a lot of attention on webinars, video marketing, and other new opportunities to reach out to their clients. However, you shouldn’t let modern communication tools distract you from one of the oldest and most powerful messaging channels...
The health of a website can deteriorate over time as new techniques and technologies get introduced. What may have been industry-standard, might now be considered dated, or worse, a negative factor when it comes to search engine optimisation. That’s why you should...
For schools hoping to boost their admissions for the new term, social media marketing is a valuable tool. Through social media, you can appeal to prospective pupils and their parents and showcase why your school is the best educational institute in your area. It’s no...
The festive period is the perfect excuse for gym owners to give their marketing strategy a boost by implementing some holiday-themed ideas. Marketing your gym at Christmas time could help you to gain new memberships (did you know that 12% of all gym members sign up in...
To help you improve market visibility and increase sales, you may hire an outsourced marketing team to work on optimising your Shopify store. For them to be able to make changes to the account such as installing plugins, editing products and categories, they will need...
