It doesn’t matter whether you’re spending £20 or £200, you need to create goals for your digital ad spend, and here’s why: 1. Measuring Return on Investment (ROI) Creating goals will give you insights into the ROI for ads you publish. Measuring how much you...
Keep your marketing message simple and reach your target audience with these tips from LOCALiQ. Depending on the stage the consumer is at on their journey, your message can be tweaked to match. E.g. if they’re simply researching, you can include a link to your...
Creating a marketing plan that works can be a challenge for local businesses, if for no other reason than the massive number of choices available. Still, you’re in business to make a profit, so how do you know where to invest your marketing budget to get a solid...
Every year on January 1, I make a list of resolutions and goals for myself for the next 12 months. Then, I usually misplace that list and don’t see it again until December 31, when I realise I may or may not have missed out on (or forgotten altogether) some, or...
While trying to find the right way to advertise your business online, you probably weren’t expecting to come across the slightly overwhelming terms and acronyms that make up digital marketing. One of the biggest questions we get asked is if search marketing and PPC...
