It was only in August that Google launched its original Helpful Content update. Google emphasised at the time that content should be written for people and not machines, provide a depth of knowledge and understanding and be considered trustworthy. So, what does the...
Consumers who conduct local searches often see Local Search Ads as the first result, which explains why they earn 13.8% of local SERP clicks. If your physical stores are struggling to generate foot traffic, using local search ads on Google Maps is a powerful way to...
You have probably heard the terms SEM and PPC used interchangeably. We often get asked if search engine marketing (SEM) and pay-per-click (PPC) are the same. Despite their similarities, they are slightly different. What is SEM? What is PPC? PPC vs SEM: the...
Paid search ad campaigns are extremely effective and can offer a wide range of benefits to any business provided you use them strategically, which means you must be aware of the pros and cons. Knowing the drawbacks will help you understand what Search Engine Marketing...
Identifying the right keywords is integral for your business if you want to start appearing in relevant search results. In this blog, we’ll explain everything you need to know about seed keywords and how to effectively use them. You will learn the following from...
