Nowadays, it’s not quite enough to just have a website for your business. You need a variety of quality content and a strategy, persuading customers that you have the right solution for them. But how do you get your brand known to the right audience?...
Facebook has shed its relevance scores in favour of new metrics that it says are “more granular”. If you’ve ever used one or more of Facebook’s many advertising options, then you’ll probably be aware of the Facebook relevance score. Basically, the relevance...
When you think about search engine optimisation, the first thing that probably springs to mind is keywords. However, comprehensive SEO goes beyond that. Internal linking not only helps your visitors discover more webpages within your website, but it’s also a...
Studies show that a staggering 80% of marketing leads never convert into sales. Ouch. But what if I told you there’s a proven way to bridge that gap? A way to turn those curious clickers into raving fans eager to hear more from you? That’s the power of a...
Keywords are the language of the internet. Seemingly simple strings of words, they’re the bridge between users and the information they seek. In SEO, everyone knows that optimizing for keywords are important, yet search intent for these keywords is often...
