Anchor text is a given source of information and is an integral part of any search engine optimisation (SEO) strategy. That’s why anchor text is extremely important and should not be overlooked. This blog aims to provide you with a comprehensive overview of everything...
In the vast realm of search engine optimisation, understanding and addressing keyword cannibalisation is essential for maximising your website’s visibility and organic rankings. Whether you’re an experienced SEO professional or a website owner looking to increase your...
When it comes to choosing between organic and paid marketing, it is not really a case of “one or the other”, both are effective in their own way. While these marketing strategies serve different purposes, when used together they can help you reach your business goals...
In most instances, businesses will want their web pages to be discoverable on search engines, but how do you know if Google has indexed the pages on your site? Indexing is vitally important for search performance, if your page cannot be indexed, it will not be found...
The critical component of any digital marketing strategy is search engine optimisation (SEO). Fortunately, there are many SEO courses available to help you progress from a beginner to an expert. While some courses require payment, some are free and ideal for SEO...
