Google Marketing Live otherwise known as Google I O 2023 took place on 23rd May 2023, and as you can imagine, AI featured heavily. Let’s break down some of the most significant announcements made, firstly looking at the changes being made to Google Ads then Product...
Meta descriptions can pique a searcher’s interest on the search engine results pages (SERPs), which is why they’re vital to search engine optimisation (SEO) and helping to boost the ranking of your content. However, how do you write a meta description that...
An SSL is vital for small business owners. An SSL certificate will keep your website safe and secure and protect users’ personal information (which is essential in today’s online world). This blog delves into the benefits of SSLs for business websites, the...
Quality Score continues to be an integral part of PPC optimisation. In this article we’ll outline what Quality Score is, and how it’s calculated, before going on to explain how you can improve yours. What is quality score? How is the quality score calculated?...
This guide will give you a complete overview of web analytics, enabling you to understand the minefield of data analytics, as well as how to interpret the results to make measured and qualitative decisions for your business. In this guide, we will cover: What are web...
