Why Website Accessibility Is Vital for Businesses

Why Website Accessibility Is Vital for Businesses

Businesses have a duty to ensure that their websites are accessible to all users. In this blog, we are going to look at what accessibility is, why it is important, and how a business can make changes that will benefit people with disabilities. We’ll also cover the...
What Is Schema Markup and How Does It Help SEO?

What Is Schema Markup and How Does It Help SEO?

Did you know schema markup is important in ensuring your website ranks well on SERPs? Despite this, fewer than a third of websites use it. This blog aims to explain what schema markup is, its benefits, and how to use it to leverage your SEO efforts. In this blog we...
Webinar Q&A: Mastering Google Analytics 4

Webinar Q&A: Mastering Google Analytics 4

We hope you enjoyed the webinar Mastering Google Analytics 4: Your Questions Answered. We had plenty of questions, however, we were not able to answer all of them live. Here are all your questions answered. If you didn’t manage to watch the webinar, you can...
SEO vs PPC: Which Is Best for Your Business?

SEO vs PPC: Which Is Best for Your Business?

What is SEO? Search engine optimisation (SEO), is the process of enhancing your website so that it can organically (not paid for) achieve high rankings in search engines’ results page (SEPRs). In simpler terms, SEO is a way to improve your website so that it will...
10 of the Best Free Website Analytics Tools

10 of the Best Free Website Analytics Tools

As the saying goes “what gets measured, gets managed,” and the tools included here can help you analyse different facets of your website. Some of these tools analyse traffic and the journey users take on your website, while others will analyse content and SERPs....