Google recently announced the launch of multisearch, a function of Google Lens that allows users to search for products using images and text. This innovation will help make search better for the user but what does it mean for businesses and SEO? What is Google...
People love to listen to podcasts, and it is no surprise that sport, comedy and entertainment are the most listened to. In recent polls by Statista, women were more likely to listen to comedy and true crime podcasts whereas men preferred comedy and football. Statista...
An actionable strategy is key to successful marketing. Master all elements of your school’s digital marketing strategy with LOCALiQ’s comprehensive checklist. Download the editable PDF to create a personalised digital marketing checklist for your educational...
Search engine optimisation (SEO) is a never-ending process. Optimising a piece of content for SEO is just the start, you’ll then want to monitor the performance of that piece of content and be mindful of any Google algorithm updates that may affect your search...
Google search console (formerly Google Webmaster Tools) is a free platform from Google which allows you to see how Google views your website. You can monitor, maintain, and troubleshoot the performance of your site. In addition, you can see your top-performing pages...
