Did you know schema markup is important in ensuring your website ranks well on SERPs? Despite this, fewer than a third of websites use it. This blog aims to explain what schema markup is, its benefits, and how to use it to leverage your SEO efforts. In this blog we...
If you have a website, one of your marketing strategies will be increasing visitors to your site. After all, more traffic increases your brand’s voice and in turn, can mean more sales and an increase in revenue. Here we look at the many ways in which you can...
As the saying goes “what gets measured, gets managed,” and the tools included here can help you analyse different facets of your website. Some of these tools analyse traffic and the journey users take on your website, while others will analyse content and SERPs. Try...
In this blog, we will discuss bounce rates and exit rates as well as uncover industry bounce rate benchmarks. We will also look at 10 ways you can improve your bounce rate that require a little time and effort. In this blog, we will cover: What is a bounce rate? Are...
Have you wanted to build a website but are unsure about how to structure your website? This article covers the three essential structures to building a website; sequences, hierarchies, and webs, all of which will be looked at in more detail further in this article. In...