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Paid Search vs. Paid Social: Which Should Your Business Choose?

Paid Search vs. Paid Social: Which Should Your Business Choose?

With more and more people using search engines and social media to browse, research, and purchase products and services, paid advertising is a key part of your marketing strategy to boost your business and attract ideal consumers. When comparing search vs. social,...
What Are Featured Snippets? And How To Get Them

What Are Featured Snippets? And How To Get Them

Featured snippets can drastically improve your website’s CTR, but they can be difficult to secure if you’re not using the right SEO tools. In this blog we’ll cover the following: What is a featured snippet? How do featured snippets work? The benefits of featured...
How to Successfully Identify Competitors for Your Business

How to Successfully Identify Competitors for Your Business

One of the first things you are told to do when performing an analysis of your business is to identify your competitors. But how exactly do we find out who our competitors are and why is it so important? This blog will look at the why and how you should identify your...
White Hat vs Black Hat vs Grey Hat SEO

White Hat vs Black Hat vs Grey Hat SEO

In this blog we’ll take a look at the difference between white hat, grey hat, and black hat SEO. The white and black hat terminology originates from western movies filmed between the 1920s and the 1940s. White hats were often worn by heroes and black hats by villains...
What Is Javascript and Is It Bad for SEO?

What Is Javascript and Is It Bad for SEO?

Sometimes it can be small things that dampen our SEO efforts, and while we have loads of resources for helping you with your SEO, we want to look at whether your coding could impact your SEO efforts. Today we look at JavaScript and what effect it has on SEO.  ...