How to Set up a Facebook Business Page

How to Set up a Facebook Business Page

Although some of the younger demographics are abandoning Facebook in favour of tools like Instagram and Snapchat, Facebook continues to dominate the market. If you have a business, you need a Facebook business page. With more than 2.7 billion monthly users, Facebook...
How to Set Up and Optimise an Instagram Business Account

How to Set Up and Optimise an Instagram Business Account

Start your business on Instagram and become one of the 200+ million business accounts people visit every day. With more than one billion people using Instagram every month and around 90% of the following at least one business, this means in 2021, it will be easy to...
How to Measure the Success of a Social Media Campaign

How to Measure the Success of a Social Media Campaign

How to Use Social Media to Market Your Business Learn the fundamentals of social media marketing with our free, comprehensive guide. Measuring the success of a social media campaign largely depends on the goals of your social media campaign – what do you want to...
How To Manage A Social Media Crisis

How To Manage A Social Media Crisis

A social media crisis is an influx of activity on social media that is detrimental and damaging to your company, and it requires a lot more thought than dealing with a negative comment does. A social media crisis could be caused by a multitude of possible situations,...