When the madness of Christmas is over, January is not a month to sit back and do nothing. In fact it is a very important month for your marketing strategy; a good strategy at the beginning of the year can set up your business for the year ahead. With consumers still...
Do you know your omnichannel marketing from your multichannel marketing? It is not always easy to define the differences between the two, but this blog will attempt to discuss the differences and similarities between the two as well as provide real-world examples of...
These days, there are many ways to reach a customer. The options are almost limitless between social media, display ads, emails and search engines. While it may seem like the most significant conversations with customers happen on social media, it’s important to keep...
It has over 600 million members including key decision makers, but LinkedIn isn’t just for your job search – many people still underestimate the importance of embracing LinkedIn as part of their marketing plan. Today we’re discussing the fundamentals of...
In an age where almost our entire lives can be lived online, it can be difficult to see how print advertising can still have a place. But print is powerful and can still be a fantastic way to advertise directly to your target audience. 1. Over 37% of consumers...
