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Search advertising is one of the most effective paid media channels, but it’s also one of the most competitive, hence why it is imperative you monitor campaign performance. Do you know if your results are in line with industry averages? And what can be done to improve...
What is SEO? Search engine optimisation (SEO), is the process of enhancing your website so that it can organically (not paid for) achieve high rankings in search engines’ results page (SEPRs). In simpler terms, SEO is a way to improve your website so that it will...
Click-through rate (CTR) is a key metric for PPC marketers to understand and monitor. In this blog, we’ll cover all things CTR, explaining the average CTR for Google Ads, why it matters, and what you can do to improve it. What is a Click-Through Rate? Why does CTR...
Display ad campaigns can often feel difficult to manage. Considerations like how to target customers interested in your products, how to improve your campaigns, and which network is best to advertise on are all factors you will have to consider when implementing your...
