PPC and CPC are two important digital marketing models which are interconnected. These terms can be used interchangeably because they are closely linked, however, they are not the same. In this blog we’ll define CPC and PPC and describe how they differ to help you...
When it comes to search engine optimisation (SEO) it can often feel impossible to rank highly on search engines when more established competitors are targeting the same core keywords. What is the answer? Targeting long-tail keywords. In this blog, we’ll examine...
The purpose of the social media calendar is to help you have content for your social media channels that is not just sales posts. The calendar aims to help you produce authentic content that gives a more human approach to marketing. By posting fewer sales posts and...
Since its inception in 2004, Facebook has come a long way from ‘pokes’ and ‘throwing a sheep’ at someone. Today, Facebook is used by over a billion users to connect with family and friends as well as large brands and small businesses. This guide will take a deep dive...
Pay-per-click (PPC) is a great way to promote your business and reach new customers, however, it can be a bit confusing for those just getting started. In this guide, we will cover: What is pay-per-click? PPC terms you’ll want to know How does PPC work? Best PPC...
