One of the first things you are told to do when performing an analysis of your business is to identify your competitors. But how exactly do we find out who our competitors are and why is it so important? This blog will look at the why and how you should identify your...
We had a record number of registrations for our most recent live webinar, so thank you so much for signing up and attending. Here are some of your questions answered from the live Q&A. You can watch the recording of the webinar here. 1. On which channels...
In this blog we’ll take a look at the difference between white hat, grey hat, and black hat SEO. The white and black hat terminology originates from western movies filmed between the 1920s and the 1940s. White hats were often worn by heroes and black hats by villains...
Copy is everywhere. From websites to print advertising and from blog posts to newsletters, content is abundant that businesses use to reach and engage with their customers. No matter what sector a business is in, each one ultimately relies on copywriting in some form...
Search engine optimisation (SEO) is a never-ending process. Optimising a piece of content for SEO is just the start, you’ll then want to monitor the performance of that piece of content and be mindful of any Google algorithm updates that may affect your search...
