LinkedIn, which was founded in 2003, has grown to become the most popular social networking platform for professionals. It is now one of the biggest social media sites, with over 700 million users worldwide. That is why, to promote their business, every business...
Generation Z is on track to become the most educated generation in history. You’d assume that because they were born into a digital environment and have social media ingrained in their daily lives, the easiest method to communicate with these digitally savvy...
Email marketers have been presented with a new reality after the release of Apple’s iOS 15 updates in September 2021. Changes in data privacy, among other things, have created widespread panic among email marketers, with some even speculating that email marketing as...
Instagram are aiming to be the best place for creators to make a livelihood doing what they love, while also assisting brands in achieving business goals by tapping into new trends and audiences. They are releasing a set of new tools to let creators and brands connect...
Social media algorithms use calculations to sort and tailor content for individual users. Algorithm metrics vary depending on the platform, but they sort content by relevance, usefulness, chronology, and more. Algorithms are becoming more sophisticated over time, and...
