Some social media accounts flop, whilst others fly. But what are the social media swimmers doing differently to the sinkers? Why do some social media business accounts grow quickly yet authentically, driving leads and acquiring customers, whilst others generate no...
Due to the typically clinical nature of dentistry, many orthodontal clinics unknowingly recreate impassivity and impersonality online, and some make the following mistakes when marketing their dental practices on social media: Using stale, unimaginative, or staged...
Before recent digital times, the word engagement only evoked images of a big diamond ring. Today one of the most sought-after social media metrics is increased engagement. But what is it? And why do you need it? What is social media engagement? Social media engagement...
How to generate new digital content ideas for social media Managing social media content generation and perpetually producing social media marketing ideas for small business is an endless task. It can leave you feeling like you’re stuck on a treadmill, so it’s...
What are social campaigns? There will be times when as a business, you need to execute special, one-off promotions to reach a defined business objective. Marketing and advertising campaigns are often scheduled and incorporated into longer-term marketing strategies and...
