How to Perform a Social Media Audit and Competitor Analysis

90% of social media users have already connected with a brand or business through their chosen platform, so running and maintaining a strong social media presence is an integral part of a digital marketing strategy. You will need a unique, detailed plan in place for...

How to Market Your University to Attract Prospective Students

With over 150 higher education institutes across the UK, attracting prospective students to your university can be extremely competitive. By having a strong, well-planned digital marketing strategy, you can ensure that you stand out amongst your competitors. Students...

How to Use eCommerce to Grow Your Business

  eCommerce is the term used to describe any online activity involving the purchase and sale of goods and services. eCommerce has simplified shopping; anybody with Internet access can shop online, and thanks to smartphones, you can do so from anywhere in the...

How to Share Access On Your Shopify Account

To help you improve market visibility and increase sales, you may hire an outsourced marketing team to work on optimising your Shopify store. For them to be able to make changes to the account such as installing plugins, editing products and categories, they will need...

How to Grant Access to Google Analytics

  Google Analytics is an essential tool that you can use to track your business webpage’s performance and analytics, ultimately helping you to market your business and sell more of your product or service. You can  to share access to this platform with other...