Google Marketing Live otherwise known as Google I O 2023 took place on 23rd May 2023, and as you can imagine, AI featured heavily. Let’s break down some of the most significant announcements made, firstly looking at the changes being made to Google Ads then Product...
Remarketing and retargeting are often confused with each other, although they do possess similarities, they are not the same. It’s important to understand the differences between these two approaches if you plan to use them effectively. If you’ve never...
Employees are an important part of the workplace both for the work they do for the business and for their role played in external communications. This blog looks at ways to engage and encourage all of your employees (not just sales and marketing) to be a part of the...
In spite of its complexity, pay-per-click (PPC) marketing is among the most effective ways to market your business. If you are new to PPC it can be difficult to know where to start and where to look for help. Before you get started with paid search marketing,...
You have a great website that you want to show off to everyone, but how can you market your website so that it reaches its target audience? In this blog, we will look at ways to ensure your website is ready to market and some marketing tactics to get people on your...
