A campaign landing page is the first thing visitors land on after clicking a link from your online marketing activity and often the first interaction a user has with your business, so it’s crucial you make a good impression! In the following post, we’ll discuss...
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Quality Score continues to be an integral part of PPC optimisation. In this article we’ll outline what Quality Score is, and how it’s calculated, before going on to explain how you can improve yours. What is quality score? How is the quality score calculated?...
This guide will give you a complete overview of web analytics, enabling you to understand the minefield of data analytics, as well as how to interpret the results to make measured and qualitative decisions for your business. In this guide, we will cover: What are web...
