As an owner of a service-based business, it’s understandable that you might ask yourself whether you need a website to be successful. You may think a website is only necessary for a business that sells physical products or that you can get by with just your social...
Copywriting can be a challenging process; trying to put together the perfect piece of copy that really sells your business and stands out in a crowded marketplace can be tough. But sometimes figuring out how to tailor your writing for your target audience is even...
While some may believe guest blogging is a waste of time, it can be an excellent source of growth. In addition to increasing brand awareness, guest blogging can be a moral and sustainable way to create high-quality backlinks and enhance your search engine optimisation...
The marketing industry is among the most tolerant of technological and social change. Although, as busy marketers, we make an effort to limit the amount of time we spend searching the internet for relevant information, we are encouraged to look to our inbox for a...
Google recently announced the launch of multisearch, a function of Google Lens that allows users to search for products using images and text. This innovation will help make search better for the user but what does it mean for businesses and SEO? What is Google...
