Many businesses today include an FAQ page on their website, but not all businesses understand the significant role an FAQ page can play in SEO. Furthermore, many FAQ pages are left unchanged for years and contain a lot of out-of-date information. This can be both...
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Quality Score continues to be an integral part of PPC optimisation. In this article we’ll outline what Quality Score is, and how it’s calculated, before going on to explain how you can improve yours. What is quality score? How is the quality score calculated?...
Social media platforms tweak their algorithms on a regular basis. It is inevitable that some of these updates will become noticeable from time to time, which means marketers will have to reconsider their strategy. So, what exactly is the Instagram...
