Is your business struggling to generate foot traffic? Using local search ads on Google Maps is a powerful way to attract nearby customers to your physical store. What is Google Maps? What are Google Maps Ads? How does Google Maps work? How do Google Maps Ads work?...
There is little denying that Twitter is a powerhouse of news and information, with many breaking news stories occurring on Twitter. However, Twitter is also a strong tool for businesses to use for their marketing and communications. This in-depth guide assesses all...
Search advertising is one of the most effective paid media channels, but it’s also one of the most competitive, hence why it is imperative you monitor campaign performance. Do you know if your results are in line with industry averages? And what can be done to improve...
What is SEO? Search engine optimisation (SEO), is the process of enhancing your website so that it can organically (not paid for) achieve high rankings in search engines’ results page (SEPRs). In simpler terms, SEO is a way to improve your website so that it will...
Click-through rate (CTR) is a key metric for PPC marketers to understand and monitor. In this blog, we’ll cover all things CTR, explaining the average CTR for Google Ads, why it matters, and what you can do to improve it. What is a Click-Through Rate? Why does CTR...
