Analytics are an important part of any marketing activity, even if it’s only to track website usage from your potential and existing customers. Analytics is a great way to better understand your customers and measure your marketing successes. Whether you only use...
News has broken out that high street shop vacancy rates are at their worst level since 2015. With low footfall and increased rent costs, this has already had a major impact on well-known brands including Debenhams and Jamie’s Italian. It may have come to light...
Every small business owner knows their competition isn’t limited to fellow small businesses, but how do you compete with high-street and household brands on a limited budget? Despite popular opinion, small businesses are still able to compete with larger...
Social media is free, blogging is free, websites can be free, so in terms of marketing, do you still need to spend money to make money? Yes, and here’s why: Having social media pages, blogs, and a standard website is a great basis to work from when marketing...
Search Engine Optimisation has become one of the most important factors for creating business awareness. It’s no longer possible for the text-heavy websites of yesteryear to make a visible impact for consumers. With technological advances in digital media transforming...
