How to Target Audiences and Set Up Paid Ads on Facebook

How to Target Audiences and Set Up Paid Ads on Facebook

Social media marketing is all about attracting the right kind of customers and sharing useful, relevant, and valuable content with them. As the most popular social platform in the world, Facebook is a great starting point for connecting with your audience and...
How to Use Facebook Business Manager for Your Business

How to Use Facebook Business Manager for Your Business

Facebook Business Manager is a free helpful tool that allows businesses to plan, track and evaluate organic and paid social content on Facebook (or meta as they’re now called). That’s all well and good if you’ve used Business Manager before, but if you haven’t then it...
Target Identified: How to Determine Who Your Target Market Is

Target Identified: How to Determine Who Your Target Market Is

Your business is built. You’ve chosen your products or services. You’ve worked out your marketing budget and you know what you’re promoting. You’re ready to get started on your first campaign… aren’t you? There’s one more crucial step you need to take before you...
How to Write Effective Copy to Engage Your Audience

How to Write Effective Copy to Engage Your Audience

Copy is everywhere. From websites to print advertising and from blog posts to newsletters, content is abundant that businesses use to reach and engage with their customers. No matter what sector a business is in, each one ultimately relies on copywriting in some form...