Today’s consumers have greater knowledge and power than ever before, meaning it is essential to adopt a customer-focused approach. Understanding the buyer journey stages enables you to refine your marketing strategies to attract the ideal target audience for your...
When professionally written, an FAQ page can help answer a current or prospective student’s question and attract them to your institution. A FAQ page should not be an afterthought, it should be an integral part of your website structure. To ensure its accuracy...
Contrary to common belief, writing optimised blog posts for search engines is not complicated. LOCALiQ have put together a simple guide to explain why optimising blogs for SEO is important and provide you with the best tips and tools to write SEO friendly blog. In...
LinkedIn, which was founded in 2003, has grown to become the most popular social networking platform for professionals. It is now one of the biggest social media sites, with over 700 million users worldwide. That is why, to promote their business, every business...
Marketers nowadays place a lot of attention on webinars, video marketing, and other new opportunities to reach out to their clients. However, you shouldn’t let modern communication tools distract you from one of the oldest and most powerful messaging channels...
