LOCALiQ UK’s Marketing Trend Predictions for 2025

LOCALiQ UK’s Marketing Trend Predictions for 2025

2024 brought another wave of significant marketing changes. With new features and updates rolling out rapidly, the “set it and forget it” mindset has become a distant memory.  With 2025 on the horizon, we thought we’d share some of the marketing trends we expect...
Everything Businesses Need to Know About Google’s AI Overviews

Everything Businesses Need to Know About Google’s AI Overviews

You may already be familiar with Google’s penchant for a disruptive update, but throughout 2024 Google has been rolling out a feature that has completely changed the look of its search results pages. What are AI Overviews? Are AI Overviews the new featured snippets?...
What is Conversion Rate Optimisation? A Complete Guide

What is Conversion Rate Optimisation? A Complete Guide

Conversation rates. The haunting KPI of your e-commerce venture, newsletter signup efforts, and basically any form of generating income or customers from your website. Of course, the work you need to do sounds simple. Increase the conversion rate and make more money....